The complete Amazon seller playbook — profit calculators, FBA locations, ad strategy, listing optimization and going global. Built for Indian brands ready to scale.
Select your category, enter your costs, apply growth levers — get real margin, ROAS path and organic growth forecast. Updated with 2025 Amazon India referral fees.
Enter product dimensions and weight to get accurate FBA shipping rates across local, regional and national zones.
| Zone | First 500g | Per 500g add. | Your Cost |
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Amazon's India FC network covers 28,000+ pincodes. Hover over dots to see FC codes.
The deepest Amazon ads playbook for India — from auto targeting subtypes to DSP audience segments.
Amazon shows your ad when the search contains your keyword words in any order, plus close variants, misspellings, and related terms. Best for discovery phase and finding long-tail terms.
Ad triggers when the search contains your exact keyword phrase in the same order. Words can be added before or after. Balanced reach and relevance — your mid-funnel workhorse.
Ad only triggers for the exact keyword. Highest precision, lowest waste. Your hero keywords that convert at high rates go here with higher bids. Protect your ROAS here.
Block irrelevant searches that waste budget. Negative Exact blocks that specific term. Negative Phrase blocks any search containing that phrase. Add weekly from Search Term Report.
Top-of-search banner with your logo, custom headline, and up to 3 products. Highest visibility format — 100% above-fold on desktop. Essential for branded keyword ownership.
Auto-play video in search results. 6–45 seconds. No sound by default — all messaging must work visually. 3–5× higher CTR than static formats. Show product in first 3 seconds.
Showcase a set of products from your catalog. Custom image + headline + multiple products. Ideal for new launches, seasonal collections, or product ranges.
Feature up to 3 sub-pages of your Brand Store in one ad. Best for brands with organized store sections. Drive festive traffic to dedicated sale pages.
Amazon shows your ad for searches closely related to your product. Highest relevance. Strong purchase intent. Set highest bid here.
Broader searches loosely related to your product. Good for keyword mining but bleeds budget. Lower bid than close match, harvest good terms.
Your ad appears on detail pages of products that complement yours. Great for bundling strategy and reaching buyers mid-decision.
Your ad shows on competitor product pages. Direct conquest placement. Higher CVR when your price/reviews beat the competitor.
A+ Content alone boosts CVR by 8%. Combine all 7 elements and you're looking at 25–40% more conversions before spending a rupee on ads.
Format: Brand + Model + Key Feature + Primary Keyword + Size/Color. Lead with highest-volume search term. First 80 characters are critical — that's what shows on mobile. No promotional language. Include primary and secondary keywords naturally.
Image 1: Pure white background, product ≥85% frame, 1000×1000px min. Images 2–7: Lifestyle, infographic with callouts, size chart, material detail, in-use demo, comparison. Every image should answer a buyer question.
Format: CAPS LABEL — benefit before feature. Bullet 1: Primary USP. Bullet 2: Material/quality. Bullet 3: Compatibility. Bullet 4: Warranty. Bullet 5: Brand promise. Each bullet ≤500 chars. Include keywords naturally.
Standard A+: comparison module, lifestyle banner (3000×1200px), feature icon grid, brand story. Premium A+: hotspot images, video in description. Average CVR boost: +8% standard, +20% Premium. Mobile-first design — 70% of India traffic is mobile.
250 bytes of search terms. Space-separated. Include: alternate spellings, regional terms, Hindi transliterations (e.g., "paani ki bottle"), gift-use phrases, seasonal terms. No repetition from title/bullets. Use Helium 10 Magnet + Cerebro.
Launch: Activate Amazon Vine immediately (up to 30 reviews). Use Request a Review for every order. Target 15 reviews in first 30 days before scaling ads. Respond to every 1–3 star review within 24 hours. 50+ reviews unlock Sponsored Brands video.
Invite top Amazon reviewers to try your product. Get up to 30 authentic reviews before launch. Cost: ₹0–₹19,000. Dramatically reduces launch risk.
For innovative startups. Featured placement, marketing support, Amazon startup ecosystem access. Reduced referral fee for first 2 years.
Store inventory at your warehouse, Amazon handles delivery. Prime eligible. Reduces storage fees significantly for large inventory.
Search Query Performance, Market Basket Analysis, Item Comparison, Repeat Purchase, Demographics, Share of Voice. Free with Brand Registry.
Let customers subscribe regularly. Amazon shows Subscribe badge — higher conversion. Locked-in recurring revenue stream.
Free social-media-style content on Amazon. Posts appear on competitor pages and category feeds. Brand Registry required. Post 3–5×/week.
45 minutes. Zero pitch. Real marketplace insights for your brand.